Branding “U” — Using “U” Branding, Your Network and Social Media in a Job Search
Part 3 of 4
Since you will likely have between 12-15 job and career changes in your life, building your network and your social media presence will allow you to make strategic career decisions more easily now and throughout your career. Think of it as having your own “database” of knowledge and contacts for your career management strategy. Cultivate your database over the long haul and it will allow you to be in control of your career, not your employer. Keep a spreadsheet of contacts, opportunities and notes, so you can easily add to and refer back.
Whether you are looking for a new role now or want to be sure you are prepared for future positions, here are some strategies and tips that will help you manage your career strategy:
Currently looking for a new opportunity:
- Review your existing network and their connections, find people you have built a relationship with previously, message them that you are looking for a new opportunity.
- If a job is not for you now or in the future, perhaps you can pass it along to a colleague or fellow connection who may be interested. By assisting them in their search, it will encourage them to look out for you as well.
- Build your connections and relationships with Recruiters who specialize in your skill set. Have them look out for opportunities for you with YOUR specific set of criteria.
- Build rapport with Managers/Executives. They may know other Managers at companies who may be hiring as well. Call them and ask them to be a referral for you. Managers always give preference to referred candidates from a trusted source and this will increase your chances of getting an interview significantly.
- If you search for jobs on job boards, be sure to identify a contact within the company by searching your social media network before you apply, allowing you to address your resume/cover letter to the appropriate individual.
Building “U” brand and network for future opportunities:
- Search for and keep your ears open for job openings on your groups, social media sites and through your network of connections. Even if they aren’t a perfect fit for you based on level or skills, it still helps you understand which companies in your area are growing, what they are hiring for and can give you valuable intel as to job market conditions etc… Keep your eye on these organizations and “follow” them on LinkedIn to stay well-informed.
- Review job postings to see what qualifications or certifications employers are requesting, start investigating options to gain these skills or credentials.
- Investigate companies that you may be interested in working for in the future. Connect with an employee, get to know them and ask for a referral to get your “foot in the door” when the time is right.
Looking for a job takes an investment of time on your part. You cannot simply apply for a job online and sit back and wait for the phone to ring in today’s market. It takes precise “U” Branding, networking and using your social media tools to their maximum capacity.
If you need help with your job search and Branding “U” strategy and putting together all of the tools you need… Resume, LinkedIn profile, cover letter… for a job search now or in the future, I can help!
Stay tuned for Part 4 of my Branding “U” blog series in 2 weeks.
Feel free to share, “like” and pass this along to your friends or your network!
Refer a friend to me to write their resume and you will receive a gift card of your choice as part of my new Gift Card Referral Program.